Cvent - Senior Associate - Marketing Automation

Job Description:

What You Will Be Doing:

- Develop, build, and test marketing campaigns including engagement programs, complex default and event programs, campaigns leveraging Martech integrations, nurture programs, and more

- Be a leader in educating internal Marketo users on our instance best practices and how to operate within Marketo

- Support administration of our Marketo instance, including user role oversight, training and documentation, and system integrations

- Collaborate with stakeholders across the org to provide insights and capture business requirements needed to build Marketo campaigns that support business goals

- Work on troubleshooting, escalations, and urgent requests; facilitate feedback loops between sales and necessary marketing stakeholders

- Develop and execute journey-based marketing campaigns including assets, segmentation, list management, campaign flow, email, landing page and form creation, testing tracking

- Build and optimize best-practice program templates for internal Marketo users that utilize tokens, snippets, and more

- Optimize lead scoring and lead flow management programs to ensure lead follow up is efficiently and effectively managed between Sales and Marketing

- Support and contribute to the development of a holistic marketing automation platform strategy that supports long-term roadmap projects

What You Need For This Position

- 3+ years' experience (both strategic and hands on) using Marketing Automation platforms (Preferably Marketo)

- 3-6+ years of marketing and/or marketing operations experience

- Ability to understand business problems and resolve through the prioritized configuration of the marketing automation platform

- Ability to train and develop users to maintain high adoption rates of marketing automation platform and other Marketing technologies

- Good understanding of CRM (preferably Salesforce) system and setup

- Demonstrated project management experience: the ability to work with stakeholders to finalize requirements, create project plans, establish and communicate SLA's, and to work with multiple business and technical stakeholders to meet agreed-upon deadlines

- Excellent communication, problem-solving, teamwork, and future-thinking skills

- Ability to dig in to understand user requirements and expectations, and deliver on them

- Excellent organizational skills to work independently and manage projects with many different moving parts

The following would offer a strong advantage:

- Marketo Certified Expert qualification

- Salesforce integration experience

- Experience with integrated marketing technologies like Cvent, Drift, Bizible, Vidyard, Opensense, Zoom, etc

- Relevant industry experience