Cvent - Manager - Digital Marketing

Cvent's India office is seeking an experienced, talented manager to lead our digital marketing team. Our digital marketing team creates top-notch online materials and drives traffic to them through online advertisements, search engine optimization, SEM and social media.

We are looking for a digital marketing manager with proven SEM and SEO experience and with solid understanding of performance marketing, A/B and multivariate testing, conversion optimization and online customer acquisition.

This person will be responsible for scaling our digital marketing campaigns and making data driven decisions to optimize ROI. Experience with website analytics tools such as Omniture, WebTrends, etc. is desirable.

Position Duties:

- Conceptualize tests, analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

- Track, report, and analyze website analytics and PPC initiatives and campaigns

- Optimize copy and landing pages for inbound marketing

- Research and implement latest search engine optimization recommendations

- Oversee the functioning of the Digital Marketing Team in the India office

- Coordinate closely with the managers of other marketing teams to ensure alignment throughout the department.

- Coordinate with members of the Marketing Department in the US.

- Foster a collaborative environment and create condition for team effectiveness across the different functional units.

- Contribute to online marketing strategy and manage digital marketing projects.

- Recruit, mentor, manage and motivate the Digital Marketing Team to ensure a high performance environment

Candidate Requirements :

- 3-7 years of digital marketing experience

- Proven experience of managing and growing SEM accounts

- In-depth experience with website analytics tools (e.g, Google Analytics, Omniture, WebTrends)

- Experience with web analytics, website conversion optimization, search engine optimization, search engine marketing and online advertising

- Strong written and verbal communication skills

- Excellent presentation and persuasion skills

- Marketing experience at a B2B company a plus

- Entrepreneurial problem solver with strong execution skills