Position Responsibilities - Work closely with the Marketing, Sales and Sales Operations teams to build campaigns that drive demand generation using Marketing automation systems - Optimize rule-based Lead Scoring and Nurturing campaigns to increase the inflow of leads to sales teams - Partner with digital channel teams to improve data quality, reporting, and segmentation strategies - Leverage Marketing Automation tool capabilities to improve the Marketing programs efficiency and effectiveness - Support development of holistic marketing automation strategy including roadmap, plan, design, process, QA, integration and ROI reporting - Analyze and utilize data to improve Marketing program performance - Coordinate with Sales Operations on Salesforce integration and ensure data flows into various systems flawlessly - Create and maintain Profile attributes, website integration to Marketing Automation Systems, Integration to CRM systems, etc. - Maintain and govern the Marketing Automation system Candidate Requirements - Should have 4- 5 years of experience using a Marketing Automation tool (Marketo, Eloqua, Hubspot, Silverpop, Pardot, etc.) - Good understanding of Marketing automation and demand generation concepts and ability to implement the same using a Marketing Automation software - Experience building high-impact, innovative Nurturing campaigns using a Marketing Automation tool - Attention to detail, deadlines, and the ability to prioritize and execute multiple tasks, simultaneously - Great analytical and logical ability. Should be familiar with the reporting offered by Marketing Automation tools and to provide metrics/analysis around all campaigns - Working knowledge of HTML/JavaScript - Fair understanding of CRM (preferably Salesforce) system and setup

Gurgaon/Gurugram

Cvent - Senior Associate - Marketing Automation 

Cvent - Senior Associate - Marketing Automation  ,Job Description for Cvent - Senior Associate - Marketing Automation  in Cvent in  Gurgaon/Gurugram for (4-8) years of experience. Apply Now!

Job Description for Cvent - Senior Associate - Marketing Automation  in Cvent in  Gurgaon/Gurugram for (4-8) years of experience. Apply Now!