Cvent - Assistant Manager - Field Marketing

What You Will Be Doing

- Own the campaign process (plan, create, launch, manage) for prospects to drive lead generation for regional markets e.g. Australia, Asia, Middle East

- Create the demand generation plan with a mix of digital, social, events, webinars etc.

- Execute the marketing plans and campaigns for SaaS portfolio across APAC MEA.

- Work with sales and sales management to understand the challenges faced in the Event Management selling process and develop programs and tools to drive growth.

- Work with marketing shared services teams to execute associated marketing initiatives and campaigns.

- Establish value propositions and create solution messaging relevant to the regional markets.

- Develop an understanding of the buyers- journey stages for our Event Management solution and generate nurture stream for delivering sales ready leads

- Identify market opportunities, articulate competitive differentiation, and deeply understand target segments to evolve and help execute the go-to-market strategy.

- Collaborate with marketing teams to execute associated collateral, client presentations, proposal templates, etc.

- Analyze, benchmark, and report on campaigns and marketing tactics, including monthly and quarterly reviews.

What You Need for this Position

- 2-5 years of product marketing experience with software, SaaS-based, or technology products in the B2B space

- Engineer or MBA marketing from a reputed B-school

- Experience in digital marketing mandatory.

- Relevant experience developing high-impact business growth generation programs and strategy setting.

- Strong written and verbal communication skills a must.

- Excellent stakeholder management skills to collaborate with sales, and other marketing teams.

- Proficient with MS Office Suite (Excel, Outlook, Word, PowerPoint, Access).

- Content marketing experience preferred

- Experience with marketing automation and CRM programs, such as Marketo and Salesforce.com, preferred.