CustomerLabs - Product Marketing Manager

Job role:

We- re on the lookout for a product marketing manager to develop and execute marketing strategies to increase awareness and adoption of the product.

Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies.

Responsibilities:

- Product messaging and positioning - Develop product positioning and messaging that resonates with customers and differentiates our organization in the market

- Content Development - Conceptualize and create educational product and solution content for a variety of platforms

- Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the players in the market

- Sales enablement - Communicate value proposition and provide high value sales tools, training, and collateral

- Demand generation - Develop and implement strategies to drive product awareness and demand

- Evangelism - Serve as a company spokesperson and go-to thought leader for the product

Requirements:

- BA / BS (MBA Preferred) with 2+ years prior experience in a similar position

- Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc

- Experience initiating and driving a range of GTM programs including, webinars, tradeshows, social media, content marketing etc.

- Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail

- Ability to effectively lead, inspire, and mentor direct and indirect reports

- Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing