Roles & Responsibilities:
Must be Good Communicator & Should have decent understanding of Marketing Technology.
The ideal candidate will play a key role in ensuring the successful onboarding of clients onto our SaaS platform, guiding them through the implementation process, and maximizing their value from our solutions.
- Collaborate closely with clients to understand their Marketing Technology use cases & first party data integration needs.
- Lead discovery sessions and requirements gathering meetings to identify client goals and use cases for leveraging first-party data within our platform.
- Provide expert guidance and best practices to clients on integrating and managing their first-party data within our platform, ensuring data accuracy, security, and compliance.
- Coordinate with cross-functional teams, including sales, product development, and technical support, to deliver customized solutions and address client needs effectively.
- Conduct product demonstrations and training sessions for clients to showcase platform features, functionalities, and value propositions.
- Proactively identify opportunities to enhance client satisfaction, drive adoption, retain client and maximize the value delivered by our solutions.
- Act as a trusted advisor to clients, providing strategic recommendations and actionable insights to help them achieve their business objectives.
Tools Experience
- Analytics: Google analytics / GTM / Firebase Analytics
- MMP: e.g. adjust, Appsflyer, Branch
- CRM: e.g. Moengage, ClaverTap
- SQL & Google Big Query
- Familiarity with Ad Platforms : Google Ads, Meta, Snapchat, Tiktok
Requirements
- Should have 5-10 years of working experience.
- Bachelor's degree in Marketing, Business Administration, Computer Science, or related field.
- Proven experience in a customer-facing role, preferably in customer success, account management, or technical consulting within the SaaS or Marketing Technology industry.
- Strong understanding of first-party data concepts, marketing analytics, and digital marketing strategies.
- Technical proficiency and ability to understand and articulate complex technical concepts related to data integration, API connectivity, and SaaS platforms.
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