Senior Consultant at Flexability
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Customer/Shopper Marketing Manager - AlcoBev (4-7 yrs)
Opening - Customer/Shopper Marketing Manager with a leading Alcobev MNC, Bangalore
This role is responsible for all brand related activities at the regional level by designing and implementing image building activities with the objective to drive sales through various marketing activities like consumer activations, brand visibility and events leading to brand awareness and top of the mind recall.
- Responsible for delivery of Shopper Marketing for our brands/categories. This team develops store ready mechanics and assets for each TTL growth driver aligned in our brand plans (MBPs) and Cluster Activation Plans agreed in our annual Joined Up Business Planning process.
- Strategize and execute customer marketing initiatives and activations in coordination with brand marketing team and regional sales team.
- Shopper Insight - constantly seek to understand shopper behaviour and insights and can leverage this into ideas that turn shoppers into buyers of our brands
- Customer insight - strong understanding of customer needs and able to translate these into mechanics and programs that win for both customers and shoppers.
- Agency management - able to brief, inspire and engage agencies to produce the best work of their lives for our brands
- Individual contributor role
Reports to Customer Marketing Head
MBA from Tier1/Tier2 Institute
Exp - 4-7 years