ABOUT THE ROLE :- The CRM / Retention Marketing Manager will have a unique blend of strategic and tactical skills and be accountable to maintain, enhance, and execute business tactics aimed at preserving customers and improving value. This position will be responsible for strategizing and executing marketing automations, segmentation, and complex workflow builds to drive subscriber growth, engagement, and retention throughout the customer journey. Success in this role will require tight collaboration with cross-functional stakeholders including Product, Brand Marketing, and Business Intelligence. You should have proven success in building Omni-channel personalized experiences; analyzing data to make decisions and meet tight deadlines in a fast-paced environment. If you love rolling up your sleeves and piecing together to build technical programs that drive high-impact results at a fast-growing company, this role is for you. Your Roles : 1. Segmentation, and timing to constantly improve Work cross-functionally to develop, lead, and execute email, push, and SMS marketing. 2. Strategies for lifecycle, transactional, triggered, and promotional campaigns to increase specific business KPIs and overall user LTV. 3. Full funnel customer journey analytics & execution (360 Degrees of customer interaction and measured outcomes including target, reach, penetration, experience, conversion, and optimization. 4. Develop a strategy to amplify personalized programs that are scalable and support key business KPIs. 5. Segment customer opportunity lists based on lifecycle, affinity, and communication preferences to deepen engagement and improve conversion. 6. Collaborate closely with Business Intelligence to ensure data needed to execute specific campaigns are available, and if not, partner on finding solutions to pipe it into our CRM platform. 7. Utilize data to monitor the performance and health of programs and identify areas for improvement; generating and testing hypotheses to improve performance. 8. Establish rigorous A/B and multivariate testing agendas to test subject lines, cadence, results. 9. Develop a deep understanding of the user mind-set, behavior, and how best to use it to deliver results, all while utilizing insightful data insights. What We're Looking For : - People with endless curiosity and hunger to learn - Operators obsessed with the last bit of detail

Mumbai

Customer Retention Marketing Manager - Internet/Online/Retail 

Customer Retention Marketing Manager - Internet/Online/Retail  ,Job Description for Customer Retention Marketing Manager - Internet/Online/Retail  in Bask HR Consulting Pvt Ltd. in  Mumbai for (2-12) years of experience. Apply Now!

Job Description for Customer Retention Marketing Manager - Internet/Online/Retail  in Bask HR Consulting Pvt Ltd. in  Mumbai for (2-12) years of experience. Apply Now!