- Identify and leverage customer-specific, and channel marketing opportunities through the channel, customer, and shopper insights and linking them to brand strategy
- Planning the introduction of new products and line extensions to ensure distribution, pricing, shelving and merchandising objectives are delivered
- Working with KAM and ASM teams in the development and execution of sales plans.
- Anchor annual budgeting for the channel with Business Finance team
- Participate actively in the Annual Customer Joint Business Plan process.
- Provide strong financial acumen to all business decisions and provide post analysis to ensure goals are met
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