Customer Lifecycle Marketing Role - eCommerce

Job Role: CLCM -Customer Lifecycle Marketing

Location : Gurgaon

We are looking for a dynamic Lifecycle Marketing Lead to own the strategy and execution of end-to-end lifecycle marketing initiatives, ranging from the first click to retention and renewal initiatives. This is a high impact, a fast-paced role which needs someone with a good understanding of consumer tech marketing, analytics and product.

Responsibilities:

- Drive the end-to-end user lifecycle journey through various Engagement and Retention strategies. Develop the CRM strategy for retention & reactivation to drive & maintain a constant retention rate across categories.

- Conceptualize and set up automated journey-based campaigns to plug funnel drop-offs. Drive growth and data-driven improvement across the engagement and retention funnel to increase revenue through journey building, customer engagement, and repeat transactions.

- Analyse results, highlight learning, synthesize recommendations, and drive growth strategy. Perform extensive campaign analysis daily, weekly, monthly to find growth opportunities.

- Think of creative concepts to convert and engage active users, activate dormant users, and support in preparing and executing monthly marketing calendars for various retention campaigns.

- Creating weekly and monthly marketing plans and budgets for our different channels. Tracking the success of different online marketing activities.

- Formulate and direct the overall marketing and communication strategy (online) for all retention channels, to achieve the desired audience, reach, and targets.

Desired Skills & Traits

- 4+ years of experience in Lifecycle Marketing at an eCommerce organization

- Analytical mindset, strong in numbers and familiarity with database tools.

- Good understanding of email marketing principles such as deliverability rate, reputation score, and sender score.

- Significant experience in all gamut of retention marketing channels (Email, SMS, In-app, Push Notifications, WhatsApp, Telegram)

- A proven track record of delighting customers and creating successful marketing programs aimed at customers.

- Strong experience in accelerating customer engagement, improving customer retention, and optimizing the user funnel.

- Extremely detail-oriented and organized, able to manage multiple projects to meet deadlines.

- Proven ability in synthesizing and interpreting data and customer insights into successful marketing strategies