Customer Lifecycle Marketing Manager - BFSI

We are looking for a motivated and creative individual who will lead all customer engagement and retention. He or she will work at the intersection of marketing and product development with a focus on customer acquisition, activation, re-engagement, retention, revenue, and referral - essentially a crucial cog in the growth of the app. This role would encompass working in a company with close to 25 million downloads across four countries and a multi-continent team.

Key Responsibilities

There are two main responsibilities of the role:

- To increase the overall top line by increasing the application rate(optimizing the funnel) ensuring more users are retained post the first consumption cycle.

- Create and refine effective programs that leverage tenure and customer behavior data, and include a mix of triggered and targeted campaigns.

- Identify key, measurable metrics for Customer lifecycle programs with a focus to test and scale rapidly.

- Create, implement and optimize daily/weekly/monthly campaigns and user journeys (retention and reactivation - both automated and not automated)

- Generate deep insights about customers that increase their retention, root cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research through surveys and talking directly with customers.

- Experiment across the whole retention & re-activation funnel constantly looking for maximum impact on DAU (daily active users)

- Brainstorm new ways of segmenting potential customers and means of communication, leading to quick-test pilots with clear measurable outcomes