Customer Life Cycle Management & Related Solutions - Telecom - Big4

Big4 - Telecom - Customer Life cycle Management & related solutions

Mandatory requirement :

- MBA from a premier B-school, at least 2-4 years of work experience in marketing,

- Deep understanding of marketing processes, pricing and product structures,

- Should be comfortable working with large amount of data,

- Usage experience of campaign management and analytical tools is preferable

Role :

- Prepare business cases and targets for gross revenue and net revenue

- Design campaigns and communications for execution of products

- Create and maintain campaign and product libraries

- Create continuously evolving process documents for enhanced efficiency in dynamic market scenarios

- Track, monitor, review and recommend improvements to campaigns

- Product rationalization

- Inputs for segmentation and analysis

- Generate marketing insights from analysis

- Create segmented and open market products

- Publish weekly/ fortnightly/ monthly reports and updates

- Client liaising and relationship management

- Lead a team to deliver on the aforementioned