Customer Acquisition Manager - Internet/Online

Customer Acquisition Manager

Description :

- The company is looking for a high performing Customer Acquisition Manager to help meet customer acquisition, onboarding and revenue growth targets with a strong orientation in digital and metric driven analytical approach.

- He/She will be responsible for leading and managing a team of Field Sales associates to manage the client funnel and conversion ratios, He/She would also be directly interacting with MSMEs to sharpen understanding of their requirements & buying behavior, enriching client profiles for targeted selling (onboarding).

- The candidate will also be required to close first few sales to the on-boarded MSMEs. Interaction with distributors, building relationships, understanding and keeping abreast of market dynamics and effective feedback loop are important aspects.

Roles & Responsibilities :

- Achieve new customer acquisition (Registration and Onboarding) target

- Build and promote strong and lasting relationships with newly on boarded customers to ensure repeat purchase on the platform

- Market intelligence inputs for pricing, activation, design and execute plan for field actioning and prioritization for business generation

- Enrich and maintain customer profile and ensure accuracy in CRM

- Work hand-in-hand with customer success team for smooth transition of clients for repeat sales with minimal drop outs.

- Assist customers through their credit application journey

- Understand, categories and analyze reasons for non-conversion and lead generation to conversion ratios and provide feedback

- Provide structured and specific feedback to category and product teams for prioritizing category expansion and product development

QUALIFICATIONS & COMPETENCE REQUIRED :

- Engineer/CA + MBA from premier institute. Selective very strong candidates with relevant experience without MBA may also be considered.

- 2-5 years of customer acquisition & sales experience in B2B segment (pre or post MBA)

- Experience in interacting with cxo level, meeting customer needs, building customer relationships and knack for closing sales

- Strong communication & interpersonal skills

- Self-starter and driven

Language Skills : fluent in English. Knowing Tamil/Marathi/Kannada an added advantage