Customer Acquisition Head - Digital Marketing - eCommerce

Designation: Head of Customer Acquisition

Experience: 6-8 years

- He/She should have a strong knowledge of digital Marketing.

- Understanding of Business Analytics, product Analytics and Marketing Analytics.

- Should be able to find his way through ambiguity and self driven.

- Should be able to go for acquisition targets with No or minimal supervision.

- Should be able to liaise with product to get product features rolling to enable the delivery of marketing goals.

- Drive early stage customer acquisition through tactical execution of organic and paid channels (including Search, Social, Display and Email)

- Identify and understand market segments, develop propositions, position and guide verbal/visual identity and work with product and design teams to create and optimize customer experiences and conversion funnels

- Work closely with their product lead to iterate on audience hypotheses, propositions and creatives and collaborate with product teams to optimize user experiences and conversion funnels

- Design and implement effective CRM and retention programs across multiple touch points to drive up lifetime value and hasten payback period

- Scope and implement (with dev support) best practice analytics for web and mobile products, as well as gather and interpret qualitative and quantitative data to inform decisions

- Work closely with founders participating in their seed stage program and leading studio companies, advising on and supporting all facets of digital marketing and growth, including pursuing opportunities in digital product related to lead gen, CRO, AOV and more.

- Experience of Customer Acquisition in a high growth B2C startup.