Cuemath - Vice President - Online reputation Management

Key Responsibilities includes :

- Creates and maintains a favourable brand image of Cuemath and its products.

- Oversees every social media account of Cuemath brands and monitors how the brands are engaging with the audience.

- Decides what should go out in media about Cuemath and how to handle negative publicity even on the review websites like Glassdoor, Twitter, Facebook Instagram etc.

- Put forth company's best image

- Building trust and Brand Loyalty in social media

- Manages during a scrutiny and help cope with scrutiny by business communities, regulators and corporate governance teams.

Requirements :

- Understand search engine behaviour, social media, forums, blogs, ratings and reviews, etc.

- Work towards enhancing and building the organization's reputation by constantly measuring the effectiveness of your strategies.

- Establish policies and procedures, systems and standards that will avoid any negative impacts on the organization.

- Reaching out to dissatisfied customers is an important procedure to control negative reviews. Moreover, focussing on forums, tweets, images, and writing effective blog posts, or publishing positive reviews.

- Be well prepared for taking immediate action when the company's reputation has been tarnished.

- Research online to find out all the negative keywords associated with a brand or individual and publish positive content that can then neutralize the effect of the former.

- Lead the management team in maintaining and improving the company's reputation.

- Handle difficult situations such as internet blackmail and ethical manipulation of search engine results or reviews.

Education :

- Degree in digital marketing social media marketing/ branding or industrial relations is recommended.

- Qualifications like a bachelor's or master's in business management or Mass Communication from premium institute is preferred

- Additional tools like SEO and knowledge in programming will be an added advantage.

Experience:7-8 Years

Job Location: Bangalore/ Gurgaon

This position reports to the Chief Marketing Officer