Cuemath - Head - Growth

This position takes care of all paid performance marketing, App marketing affiliate marketing, SEO, ad marketing and reports to Business vertical Head

Responsibilities will include :

- Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, events, social media marketing, product marketing and partnerships, paid performance marketing, App marketing, affiliate marketing SEO & add marketing.

- Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets

- Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth

- Ensuring consistent messaging that is aligned with the brand

- Building win-win relationships with new and existing partners

- Manage the marketing budget to drive sustainable bottom-line growth

- Understands business, market and competitors well and closely tracks developments

- Understands customer aspirations and mindset across different segments

- Is aware of latest technology & tools trends in the industry for growth marketing

- Success record in growth marketing and revenue responsibility.

Key Requirements :

- Master's Degree in Marketing, Business Administration or related field from premier institute is a must

- Prior experience in a similar role with a solid track record of success.

- Strong experience in Growth Hacking, social media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.

- You have good knowledge of Campaign Management Tools (e.g., Active Campaign), and Web Analytics Tools (eg. Google Analytics).,

- Highly goal driven and worked well in fast paced environments.

- Possess strong analytical skills and are comfortable dealing with numerical data.

- Deep analytical thinking and problem-solving abilities

- Deep understanding of customer needs and passion to deliver value over features

- Analyse existing funnels, strategize increased funnel conversions for each category of courses we offer

- Adept at building relationships and liaising with multiple stakeholders and thrive in matrix environments.

Experience : 6-12 years

Job Location : Gurgaon