Cryta - Manager - Marketing

Job Role :

- Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.

- Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost

- This role requires a brand publisher mindset: to create the content our audience is looking for and then to optimize the path to conversion

- Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.

- Editorial calendar and organization workflows must be developed and managed.

- Requires the person to understand the best practices of the main social media channels, which content and approaches work on each and why

- Measurement and optimization of the program will be required on a regular and ongoing basis

- Management of all creative resources including designers, writers, and other agency personnel

- Integration of content programs with brand campaigns to drive brand to demand.

- Executive presentations on the program approaches and results will be required.