Crypso - Content Manager

Role - Content Manager

About Us:

Crypto investing in India has been adopted largely by young Indians. The existing platforms have solved for access to investment but trade execution is a small piece in the user journey. These users are hooked on YouTube and Telegram for news, signals and a sense of community but these platforms are not designed to capture the attributes of social investing like sharing portfolio with peers and community, trading signals, influencer led community discussions, etc.

With Crypso, we aim to build a social trading application that solves for this underserved community behaviour. Users get to see the portfolio and trading strategies of their peers and influencers, join community group chats around areas of their interest, share their portfolio with communities for feedback and execute trades based on social signals.

View us here: https://crypso.club

Founders:

Mr. Suraj Kalwani, Mr. Ravi Chirania and Mr. Rakesh Raman are the founders / directors of the company. All the three directors have graduated from IITs, the topmost engineering schools in India.

These three directors have worked together in Housing.com, one of the hottest technology startup in India back then which had brought a lot of innovation in helping people buy, sell and rent real estate properties.

They had then founded used-car start-up, Truebil.com - Artificial Intelligence and Machine Learning driven online to offline platform for pre-owned cars. Truebil had raised 20 Mn USD from Top VC firms in India, China, Japan and US. They had scaled the business to 5 Mn+ USD in monthly sales by selling 1000+ cars a month. Truebil was acquired by Spinny in 2020.

You're Awesome If

- You have excellent writing proficiency, interpersonal skills, presentation skills, and strong creativity in content delivery

- You are a Problem solver, hustler and build in house scalable solutions from zero to one

- You are passionate about staying up to date about the latest trends for Web3 space

- You are experienced in crafting engaging narratives and go-to market media content strategies for a range of audiences across different channels

- You are highly creative and able to effectively communicate ideas

- You think analytically and translate that into creative solutions

You'll Be Improving & Responsible For -

- Creating content to drive leads, awareness, perception, via integrated campaigns, collateral, publications, email, and online marketing

- Creating original ideas for new web pages, articles, blogs, videos, and other assets

- Working closely with marketing and product to translate complex technology and exercise performance concepts into digestible information and creating stories around the benefits and uses of Crypso

- Writing long form copy that a more technical audience finds feasible

- Writing short form copy that excites our audience and compels them to learn more

- Analyzing web traffic and metrics for content optimization

- Defining key metrics and tracking the performance of content pieces

Your Experience Across The Years in the Roles You've Played -

- As a small team, we're all generalists and continuously picking up new challenges. When it comes to content management, we're looking to work with an experienced Content Manager/Lead who can pick a problem, solve it, and get it shipped.

- 3-5 years as a content writer preferably in Web3 space

- Knowledge of crypto content creation minimum 2+ years