Crossbeats - Manager - Growth Marketing

Are you the crme de la crme when it comes to growth marketing? While others are busy doing Facebook ads, are you busy doing Facebook multiplication?

Come lead Growth Marketing at one of India's fastest-growing Consumer Lifestyle companies. At Crossbeats, we dare to dream, disrupt, and deliver in a better way. Keeping up with the trend and requirements of the Millenials, Crossbeats is on a mission to make products that are integrated with the latest technology. We are committed to creating great smart watches by investing in technology and long-term value creation.

Crossbeats is looking for a Growth Hacker to help us attract and deepen engagement with consumer audiences for our products. The right candidate (hopefully you) has deep expertise in performance marketing, understanding metrics, data, and KPI's. They also display great leadership and communication skills to boot.

They have a deep understanding and comprehensive experience across all marketing channels that support E-comm growth and retention. They manage an internal team and external agencies, with the goal of optimizing all digital channels and paid performance marketing initiatives. They are equal parts creative and analytical, with an ability to curate content that appeals to beauty consumers as well as applying a combination of measurement methodologies to gauge performance and effectiveness.

This position is strategic and results driven, has beauty/fashion startup experience, and a proven track record for meeting and exceeding E-Commerce KPIs. They also are detail-oriented, highly organized, and capable of managing multiple projects and timelines.

What You Bring To The Role?

- You're a veteran digital marketer with at least 3 years of experience (preferably 5) in running digital ad campaigns (with a focus on Facebook) especially in regards to performance and RoAS.

- You're a marketing unicorn who can crunch numbers just as easily as coming up with new creatives.

- You can spout off ad fundamentals like CPC, CPM, reach, frequency, in your sleep and know how they can translate to business metrics.

- You're not only good with numbers and can analyze data but also come up with creative campaigns that think outside the box. You'll intuitively know when to rely on data and when there might be shortcomings due to a low sample size or a systematic error.

- You're no stranger to wrangling large data sets into digestible insights Excel Pivot Tables.

- You have a consistent track record in managing campaigns with large budgets and complex strategies across multiple channels and have great results to show for them.

- You can work with short deadlines, under pressure, and across multiple teams with fragmented, vertical priorities. In fact, you thrive in this environment

- You have a spidey sense about spotting problems before they arise or figuring out a better way to do things. You're also not shy about making these initiatives known.

- You can understand complex technology-related issues and convey them to all audiences.

- You're informed on the latest digital marketing trends. Sure, maybe you're not a TikTok power user, but you have a pulse on what the latest rage is at all times.

- You're comfortable working end-to-end with ads and can roll up your sleeves to do things as needed like develop creative assets on the fly.

What You'll Be Responsible For?

- Owning and leading the entirety of Facebook ads strategy and implementation.

- Managing and leveraging each campaign's risk and loss pool for ongoing testing and experimentation.

- Developing a data-driven testing roadmap across messaging, creative, audience, and frequency; guiding the creative team and assisting with building the creative assets needed to determine highest-performing creative and ad copy.

- Maintaining the highest level of knowledge and understanding of Facebook's ad ecosystem by staying informed of the latest changes in the ad auction, ad formats, campaign objectives, and bid strategies.

- Compiling daily, weekly, monthly, and lifetime reports with key performance metrics (KPI's) to quantify results and communicate findings and insights within the team.

- Conducting data analysis and competitive research, preparing analytical reports, and building upon current/future strategies to continually improve tactics and performance.

- Troubleshooting technical assets such as FB pixels and offline data sets.

- Partnering with internal stakeholders to support key product launches and promotions throughout the calendar year, ensuring consistent messaging across all initiatives.

What are we looking for?

- Proven track record of delivering high growth through multi-channel marketing strategies

- 5+ years in performance-based marketing; Big monthly budgets managed

- Facebook & Instagram Ads Manager expertise

- Strong analytical skills with ability to solve problems

- Ability to provide vision and direction

- Comfortable in platform within AdWords, Facebook ads, and other ad platforms

- In-house experience at a fast-growing direct-to-consumer startup

- Track record of managing multi-channel paid marketing campaigns

- Experience leading external marketing agencies and working closely with data analysts, developers, and creative teams

- Strong grasp of marketing data and analytics

- Hands-on-keyboard experience in search engine marketing and other ad formats

- MBA preferred from a TOP Tier College

- Consumer Electronics industry knowledge preferred

What We Bring To The Table?

We know that there's no shortage of companies looking for performance marketers, media buyers, Facebook ads experts, and the like. In fact, we're expecting that our ideal candidates have lots to choose from. Here's why we think you'll choose Crossbeats:

At Crossbeats, you'll be a department leader for one of our most important acquisition channels. You'll interact with the founders and have high visibility while taking on increasing responsibilities as we grow.

We'll give you the environment to thrive as a growth hacker. If something will take several weeks to complete, but you find a solution to get there quicker, we'll do everything we can to enable you to get there.

If you love all things data and digital marketing, then you'll be like a kid in a candy store. We encourage you to play with shiny new objects- and break things. We're talking about new Facebook marketing tools and such.- Not like physically...or anything valuable, but you'll break things because of the speed in which you're learning and experimenting.

We have an amazing culture that values career growth and learning new things. It's why we have one of the highest employee retention rates for a company our size.