Crossbeats - eCommerce Growth Director

Founded in 2015, Crossbeats has transformed from an industry-leading consumer audio start-up to an entrepreneurial consumer lifestyle company. At Crossbeats, we dare to dream, disrupt, and deliver in a better way. Keeping up with the trend and requirements of the Millenials, Crossbeats is on a mission to make products that are integrated with the latest technology. We are committed to creating great smart watches by investing in technology and long-term value creation.

Job Title: E-Commerce Strategic Growth Director

Crossbeats is searching for an Ecommerce Strategic Growth Director to direct the end-to-end e-commerce strategy for our DTC website. This role drives DTC initiatives, collaborates with data teams for consumer insights, oversees key strategic functions, and manages critical financial metrics for continuous growth.

Ideal candidates will exhibit proven e-commerce strategy expertise and strong analytical skills; running and managing DTC brands and P&L is a must.

Responsibilities:

- Develop and execute a comprehensive Direct-to-Consumer (DTC) strategy encompassing Product, Promotion, Competitive Landscape, Loyalty/Subscription.

- Deliver on Crossbeats ambitious ecommerce revenue targets.

- Conduct thorough market research to identify trends, opportunities, and potential threats. Utilize findings to inform strategic decisions and stay ahead of industry changes.

- Collaborate with the data team to gain in-depth insights into the consumer base, driving effective segmentation strategies to enhance targeting and personalization.

- Assume responsibility for managing key performance indicators (KPIs) in the DTC Profit and Loss (P&L) statement, including promotional rates, subscription rates, and Customer Acquisition Cost (CAC)/Lifetime Customer Value (LTV).

- Work closely with various departments such as Marketing, Operations, and Finance to ensure seamless execution of the e-commerce growth strategy.

- Encourage a culture of innovation by promoting experimentation and A/B testing to identify optimal strategies for growth.

- Provide regular reports and updates to the executive team, highlighting key performance metrics, achievements, and areas for improvement.

- Stay informed about emerging e-commerce technologies and tools. Implement and integrate new solutions to enhance the online shopping experience and streamline operations.

Qualifications:

- 7+ years experience in a direct-to-consumer business with merchandising and commercialization exposure, sales planning and experience managing site experience a plus.

- 3+ years of experience in eCommerce leadership, with a focus on direct-to-consumer required.

- Strong analytical skills, with the ability to collaborate effectively with data teams to derive actionable insights.

- Demonstrated leadership in managing S&S initiatives and loyalty programs, fostering customer loyalty and engagement.

- Expertise in overseeing and optimizing key financial metrics within the DTC P&L.

- Experience setting and managing sales and margin goals using available analytics and cross-team resources.

- Excellent communication and interpersonal skills, enabling effective collaboration across cross-functional teams.

- Strong understanding of eCommerce best practices, including SEO, SEM, social media marketing, conversion rate optimization, and email marketing

- Excellent data analysis and reporting skills.

- Ability to collect, analyze, and interpret data to drive informed decision-making.

- Educational background in business, marketing, ecommerce, or a related field preferred.

- Entrepreneurial mindset, agility in adapting to market dynamics, and enthusiasm for working in a fringe category space is a must.