Crompton Greaves Consumer Electricals - Category Head - Home Comforts

- Lead the New Product Development of the category. Work closely with Industrial Design team to design the product and with Product Engineering to close the technical features of the product. Build business case for all New Products proposed to get Management Sign Off on Capital Budget. Post approval work with Engineering and Plant team to launch products on time and in cost.

- Conduct Market Research to understand the consumer behavior and trends to ensure that the category remains on the leading edge of technology and innovation.

- Become Subject Matter Expert on assigned product markets including a complete intelligence file on competitors' pricing, field activity, customer service channels of market distribution and end-user preferences. Become familiar with product materials, manufacturing, packaging, transportation and promotions.

- Relate and recommend changes in established market distribution and strategy as necessitated by market and consumer preferences

- Guide and mentor team members for successful delivery of category KRA's.