Croma - Lead - Events & Activations

Lead Events & Activations

Responsibilities -

- He /she will own the events / activation calendar for the year

- Bring alive the spirit of the brand through engaging events and activation ideas

- Plan events & activation across our key markets and cities

- Research vendors and choose the best combination of quality and cost

- Negotiate with vendors to achieve the most favourable terms

- Manage all event co-ordinations (Liaison between agencies and internal teams)

- Do final checks at the day of the event to ensure everything meets standards

- Oversee event happenings and act quickly to resolve problems, if any

- Evaluate the success of the events and activation initiatives

Requirements :

- Proven experience of 5 to 10 years in an Events agency or with a brand

- A solid understanding of experiential marketing and brand experience across the industry including insights, measurement and best practices

- A passion for creating & delivering innovative ideas and experiences

- Good communication skills

- Well-organized with multi-tasking skills

- Problem-solving skills

- MBA or Degree in Events Management preferred