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16/09 Hiral Vyas
RMS SPOC at Infiniti Retail Ltd.

Views:1600 Applications:404 Rec. Actions:Recruiter Actions:86

Croma - eCommerce Merchandising Manager (4-8 yrs)

Mumbai Job Code: 979075

- Driving the annual/ monthly plan for the category/categories.

- Ensure daily sales/ traffic/ conversion numbers are met as per plan.

- Understanding of the category in details and how people make purchases in the category and brands across segments.

- Month planning of the category with buying and marketing to drive traffic, sales and conversion.

- Ensure customer funnels and journeys are in place for the best in class customer experience to drive conversions.

- Ensure customer has as seamless buying experience for the category that he/she is handling.

- Understanding of Adobe analytics.

- Ensure all store campaigns, cashbacks and affordability offers are live on the website.

- Should be able to articulate requirements to cross functional teams and collaborate to drive business requirements.

- Coordinate with category / brands to get deals & offers benchmarking online or otherwise.

- Coordinate with category/ brands/ marketing and drive monetization.

- Actively participating in the planning for all marketing campaigns and assisting other teams in the planning as well as implementation of these for the online channels.

- Detailed campaign, banner and category analysis.

- Constant market scanning of competitive assortments & pricing to identify gaps, threat's and opportunities for Croma and taking corrective actions in conjunction with buying, marketing and operations teams

- Continuous focus and actions towards increasing the range of products appearing on the website

- Designing the offers and promotions (in coordination with the buyers) for the online channel (croma.com)

- Conceptualizing various campaigns on croma.com

- Coordinating with Buying teams and directly with Brands to ensure timely availability of rich product content

- Creation and monitoring of SOPs for all merchandising related activities

- Managing the process for all inventory returns and their liquidation in line with defined SOPs.

- Maintaining (in systems) appropriate ranging and safety stock levels for the online channels

- Monitoring sales and inventory levels to minimise lost opportunities & incorrect sales

- Providing merchandising support in ensuring replacement products / alternative sourcing of short-stock products for customers

- Ensuring all the promotions which are live on store are live on website to create the Omni Experience to the customer

- Coach and mentor new members of the team so they are effective team members and understand their work function and responsibilities

- Coordinate and understand traffic pattern and analyse customer journeys and campaign

- Give the bestselling skus for SEM.

- Digital Influence of croma.com at stores.

- Coordinate with analytics and use the best of data to improve customer journeys and website.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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