Croma - Digital Campaign Manager

Digital Campaign Manager

KRA:

- Planning, managing and executing promotional campaigns on croma.com

- Drawing on previous experiences uses a variety of approaches to identify right campaigns that will drive maximum traffic to the website resulting in conversion

- Assist in coaching, managing, and educating Category Managers with post campaign analysis.

- Identifying new growth strategies and executing them

- Collaborate with internal teams to create landing page for various campaigns and optimize user experience.

- Instrument conversion points and optimize user funnel

- Bringing together all marketing efforts like social, performance, CLM, ATL in context of croma.com

- Working on tactic from omni channel approach

- Measure and report performance of all campaigns on the site and assess against goals (ROI and KPIs)

Eligibility:

- Minimum 3 years of work experience with leading ecommerce brand

- MBA from reputed college

- Understand website metrics and best practices

- Basic understanding of performance marketing, social, SEO etc will be an added advantage

- Strong analytical skills and data driven thinking

- High creative with experience in identifying target audience and devising digital campaigns that engage, inform and motivate