Croma - Digital Campaign Analyst

Digital Campaign Analyst

Job Description :

- Designing and executing marketing campaigns that support company's brand, goods, and services. Planning campaigns, assessing metrics, and recognizing trends

- Handling strategic online initiatives. Leading strategic campaigns from the conceptualization stage through to their execution and implementation

- Identify, Ideate and work towards various innovations on the website

- Developing strategies to drive online traffic

- Tracking conversion rates what worked, what didn't, and why

- Raising brand awareness and online presence through various digital marketing initiatives and campaigns

- Staying on top and review new technology trends and opportunities to ensure the company remains a digital marketing leader within the industry, and in digital marketing space

- Establishing guidelines for content creation to ensure that all materials are consistent with the brand image

Eligibility :

- Good understanding of different social media platforms, best practices and website analytics

- Experience in brand building and direct response initiatives

- Strong analytical, organizational and communication skills

- Basic understanding on CX

- A proven ability to multi-task and manage multiple projects effectively and work well under pressure to deliver high-quality work within tight deadlines

- Exceptional critical thinking and problem-solving abilities with the ability to think unconventionally in proposing solutions