Croma - Category Manager - Mobiles

- Buy, range and manage the category based on the demands and expectations of our customers.

- Develop the category strategy (business plan) annually and review quarterly

- Prepare the annual category budget with Finance Input

- Ensure fair, consistent and competitive pricing on all merchandise

- Achieve category Sales and Gross Profit Budgets

- Monthly reporting and ad hoc reviews of category financial performance

- Analysis and monitoring of market activities for threats and opportunities

- Identify and source new products and suppliers from both India an overseas. Also consolidate the number of suppliers for existing products where commercially appropriate

- Evaluate products to be ranged and deleted

- Negotiate and set up buyer contract and negotiate promotional plans and rebates with suppliers

- Ensure all deadlines are met for the category in all areas

- Manage the launch of new products into the market to ensure first to market for all critical new lines

- Work with the assistant buyer to develop item level and promotional forecasting

- Update and adjust store and promotional models

- Respond to customer complaints regarding category products

- Prepare advertising submissions and attend relevant meetings to brief advertising agency

- Check advertised offers to ensure adequate stock to cover promotional demand

- Analyze effectiveness of promotions

- Alignment with Digital Merchandising Team to drive online traffic, conversion and sales.

- Ensure Buying process and policies are implemented with regards to pricing, recalling of stock, advertising and introduction on new lines