Croma - Assistant Manager - Merchandising

The role is of an 'Individual Contributor' reporting to Manager - Merchandising.

- Actively participating in the planning for all marketing campaigns and assisting other teams in the planning as well as implementation of these for the online channels.

- Constant market scanning of competitive assortments & pricing to identify gaps, threat's and opportunities for Croma and taking corrective actions in conjunction with buying, marketing and operations teams

- Continuous focus and actions towards increasing the range of products appearing on the website

- Designing the offers and promotions (in coordination with the buyers) for the online channel (croma.com)

- Conceptualizing various campaigns on croma.com

- Coordinating with Buying teams and directly with Brands to ensure timely availability of rich product content

- Creation and monitoring of SOPs for all merchandising related activities

- Managing the process for all inventory returns and their liquidation in line with defined SOPs.

- Maintaining (in systems) appropriate ranging and safety stock levels for the online channels

- Monitoring sales and inventory levels to minimise lost opportunities & incorrect sales

- Providing merchandising support in ensuring replacement products / alternative sourcing of short-stock products for customers

- Ensuring all the promotions which are live on store are live on website to create the Omni Experience to the customer

- Coach and mentor new members of the team so they are effective team members and understand their work function and responsibilities

- Coordinate and understand traffic pattern and analyse customer journeys and campaign

- Give the bestselling skus for SEM.

- Digital Influence of croma.com at stores

- Coordinate with analytics and use the best of data to improve customer journeys and website.