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01/08 Aamir
Manager HR at Crofarm

Views:313 Applications:72 Rec. Actions:Recruiter Actions:34

Crofarm - Manager - Performance Marketing (3-7 yrs)

Gurgaon/Gurugram Job Code: 1134167

Performance Marketing Manager


(Must have UAC experience - Universal App campaigns)

Role Description :

The role involves working across different performance marketing channels like Search, Social Media & Mobile App with a view to driving New User Acquisitions

The primary tasks and responsibilities (not exhaustive) are as follows :

1. Directly involved in performance advertising and marketing analytics.

2. Serve as the performance advertising lead for Search Engine Marketing, Social Media Marketing, and Mobile App Advertising across - responsible for performance across each of these advertising platforms along with relationship management with key partners like Google, Facebook & more.

3. Manage marketing analytics for the company - formulate and institutionalize best practices for ROI measurement and optimization across marketing channels.

4. Work with teams across functions (such as Product, Engineering, Category etc.) in evaluating and implementing optimal marketing automation solutions from time to time .

Required Candidate profile :

Ideal candidate profile :

- Strong Technical and Analytical skills are a must

- Good functional understanding of (and experience in managing) all digital marketing terms like Google Adwords, Facebook is mandatory.

- Strong analytic ability, comfortable with performance product solutions

- Adept at quick decision making, in a fast paced environment with rapidly changing priorities

- Self-motivated, passionate and proactive; a team player

- Good knowledge of E-commerce industry dynamics preferred, but not a pre-requisite

- Well honed strategic capability balanced with creativity and readiness to roll-up sleeves to drive success/impact.

Women-friendly workplace:

Maternity and Paternity Benefits

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