Crofarm - Assistant Vice President - Business Development - General Trade

AVP - Business Development (GT)

Responsibilities :

Business :

- Responsible for sales from small-medium businesses (Retail, HoReCa, food processing units etc.) in the city.

- Responsible for the overall sales growth in the region and planning for the same, this includes new account acquisition and managing customer's relationships to minimize churn.

- Identify trends and understand market needs. Exploring different channels and avenues for growth.

- Responsible to driving metrics like no.of orders per retailers, average order value, retailer rejection etc.

- Ensure customer satisfaction by checking on complaints, commitments made by team members etc.

People :

- Responsible for leading a team of more than 100 managers and sales executives as well as takes ownership of the entire process.

- Build a sustainable talent pipeline in line with workforce planning.

- Foster high potential talent development.

- Manage team performance and motivation in a highly competitive market

Collaboration and Coaching :

- Collaborate with other functions to achieve business objectives.

- Train sales team on products, trade, processes and customer management.

- Responsible for providing market feedback to the management and help drive decision making.