CRM Marketing Specialist - Retail

Responsibilities :

CRM :

- Oversee lifecycle marketing strategies which identify valuable consumers and opportunities and ensure error free continuous implementation

- Pilot new campaigns that drive increased engagement and revenue

- Create and continually refine email strategy to increase acquisition, retention (CLV) and subscription rates

- Manage external agency and multiple vendor relationships related to CRM, personalised consumer marketing and database management

- Serve as a CRM business intelligence leader, utilizing analytics to drive customer-centric action plans

- Manage the distribution and presentation of CRM reporting and status to executive stakeholders

Digital Activation / DMP :

- Develop audience segments by applying CRM learnings

- Create test and learn approach to optimize performance and develop insights on best practices

- Provide support in measurement and analysis of precision media campaigns

Qualifications :

- 2-8 years CRM and/or Direct Marketing experience, preferably in a Retail, CPG or ecommerce industry

- Knowledge of database marketing strategies including the use of 1st, 2nd, 3rd party data

- Proven experience driving large scale customer acquisition programs through direct response and also branded experiences

- Proven record of partnering cross functionally to create personalized customer experiences

- Exposure to data-driven media strategies, programmatic media, and multi-channel CRM programs

- Brings a consumer centric mindset to all projects

- Creative thinking and exceptional analytical skills; experience conducting CRM campaign analytics and consumer research to inform marketing decision