About
Our client offers a comprehensive selection of makeup, skincare, hair care, fragrances, personal care, luxury and wellness products for women and men.It has quickly emerged as India's largest omni-channel beauty destination with millions of happy customers across the country.
Responsibilities:
- Oversee lifecycle marketing strategies which identify valuable consumers and opportunities and ensure error free continuous implementation
- Pilot new campaigns that drive increased engagement and revenue
- Create and continually refine email strategy to increase acquisition, retention (CLV) and subscription rates
- Manage external agency and multiple vendor relationships related to CRM, personalised consumer marketing and database management
- Serve as a CRM business intelligence leader, utilizing analytics to drive customer-centric action plans
- Manage the distribution and presentation of CRM reporting and status to executive stakeholders
- Digital Activation / DMP
- Develop audience segments by applying CRM learnings
- Create test and learn approach to optimize performance and develop insights on best practices
- Provide support in measurement and analysis of precision media campaigns
Desired Candidate Profile
Requirements:
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