CRM Marketing Manager - Internet/Online

- Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.

- Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle.

- Customer Journey Mapping analysing touch points with the organisation and maximising commercial opportunities.

- Working closely with all departments to ensure the CRM works effectively for all aspects of the company.

- Overseeing direct communications with customers through the CRM.

- Monitor and maximise customer lifetime value strategies ensuring maximum profitability.

- Ensuring the database is segmented effectively for targeted marketing activities.

- Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.

- Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.