CRM Manager - Online Marketing

Exp: 6 - 10 Years

Qualification - B.Tech/B.E/B.C.A/MCA/M.Tech from a recognized college

Responsible for & own end-to-end customer lifecycle strategy. Specialist in customer segmentation and targeting based on customer behavior in order to provide best in class experience.

Responsibility:

- Define end to end customer journeys & figure out areas of improvement

- To use marketing analytics tools for analyzing marketing programs and coming up with plans to keep users engaged by using messaging channels

- To educate customers via Email, SMS, push notifications, and other possible messaging channels.

- To use third-party tools available for managing messaging for automation and superior quality messages

- Build customer journeys & push users to follow the same

- Gathering requirements from business stakeholders and building a relationship

- Basic understanding of auto industry and role of the marketing function

- Designing/creating analysis dashboards and reports

- Managing the Monthly, Weekly & Daily Report creation

Requirement:

- B.Tech/B.E/B.C.A/MCA/M.Tech from a recognized college

- 4 Yrs experience in Online marketing/1:1 marketing

- Good analytical skills

- Quick learner and ability to work in the dynamic work environment

- Excellent in Microsoft Excel, PowerPoint, and Access

- Team player and comfortable interacting with people from multiple disciplines

- Strong verbal and written communication

Company: Series D funded an online marketplace for pre-owned cars that endeavors to end the hassles involved in the process of buying and selling cars