28/02 HR
HR at ViralBrand Services LLP

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CRM Manager - Growth Marketing - eCommerce (5-9 yrs)

Gurgaon/Gurugram Job Code: 803430

- CRM Manager-

Key Result Areas (KRAs) :

- Conduct and analyze experiments to achieve CRM targets

- User Activation, Acceleration, Retention, and Resurrection

- Dive deep into customer data to find out target audience, insights for growth-related experiments

- Coordination with design, product, and tech to ensure momentum for CRM projects

- Own execution of campaigns using various customer engagement tools


- 3-7 years- experience in Performance Marketing/ Growth Marketing/CRM in a consumer-facing internet-based org. preferably in e-commerce

- Demonstrated ability to figure out business insights and driving smart decisions through quantitative customer data and qualitative research-

- Experience of working directly with product and tech team-

- Hands-on experience of using any platforms like GA, Fb Ad manager, any of the analytics platforms like Appsflyer, Mixpanel and at least one of the customer engagement tools like - WebEngage, MoEngage, CleverTap, salesforce CRM- Blueshift, net core, etc.

- Designing experiments such as - A/B tests-, multivariate tests with a proven track record of success

- Experience of working with Databases using - SQL- or related technology-

- Data analysis through Excel and at least one of the statistical tools like R or Python

- Ability to make - HTML- /CSS adjustments in code. Bonus points for Javascript

- General understanding of consumer metrics like - LTV,- CAC, K factor, etc.

- Ability to code is a huge plus


- Engineering/Math/Stat Graduate

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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