CRM/Loyalty Manager - Internet/Online

Responsibilities-

- The role is to lead the entire customer relationship and communication management coming up with offers, activations and merchant engagement activities, communication with merchant across channels - app, email, SMS, push notifications etc.

- The role is to develop a monthly customer engagement plan and also generate the leads & revenue via Email, SMS Marketing, Push Notifications (Browser Push), Automations every month.

- Develop and implement marketing techniques that will drive new customers

- Set specific marketing strategies to retain customers

- Plan and manage multi-channel marketing campaigns

- Suggest new methods to address customers- needs

- Track marketing metrics and trends, like conversion rates and web analytics

- Assist with organizing promotional events to reach prospective customers

- Conduct market research to follow trends and competition