CRISIL - Proposition Marketing/CRM

Proposition Marketing - Gurgaon

PRIMARY JOB RESPONSIBILITIES

- Support & Manage Marketing Analytics team.

- Setting targets and managing resources and priorities.

- Managing quality of research and analysis.

- Carry out quantitative and qualitative analysis of the telecommunications market in UK/Global.

- Develop business models to validate and improve current market offerings.

- Coordinate and analyze the competitive landscape.

OBJECTIVES:

Quantitative / Qualitative Analysis (50%):

- Production of quantitative and quantitative analysis

- Provide UK/Global portfolio reporting / analysis and segmentation

- CRM-Siebel Analytics: Perform analytical and operational CRM activities using Siebel to manage business analytics, automate reports using iBots. Create ad hoc reports using Siebel Analytics/OBIEE Answers•

- Scorecard/Dashboards: Develop monthly/weekly scorecards/dashboards w.r.t campaigns and products .Ad-hoc data analysis as required

Program management (30%):

- Close coordination with Product, Marketing & Segments teams across regions to manage a global launch/withdrawal of a portfolio/product under ‘Network Services'

- Handling Revenue recognition for ‘Network Services’ portfolio marketing Efforts worldwide

- Assisting in creating and driving marketing campaigns

- Web Analytics & Intranet updates: Generating Web Trend Reports for various product propositions and working on Intranet web site updates.

Competitive Analysis & Research (20%):

- Produce actionable analysis of the competitive landscape

- Track productions and promotions launched by other operators in UK/Global market

Mandatory Skills:

- Knowledge of CRM Technology (Siebel /Iview would be an advantage)

- Knowledge/Experience in Telecom Domain

- Technical knowledge on MS Office (specially developing macros in MS Excel & MS Access)

Attributes and skills required:

- The ability to identify and interrogate various in house databases and produce the outputs in an intelligent and easily useable format.

- Minimum 4-5 years of related work experience.

- Excellent communication skills (both written and verbal).

- Expert in data mining techniques and power user of SQL and other search tools and techniques.

- Outstanding skills in MS office applications including Access, Excel, PowerPoint and Word.

- Knowledge of basic SQL statements

- The ability to liaise with and drive user requirements into a format that can be effectively searched on.

- Proactively work with the internal customers to define the profile to be subsequently used for the search.

- Excellent virtual team working skills.

- Ability to use remote/collaborative working tools and software.

- Self-reliance and self-motivation to take ownership of the task, understand the requirements and issues and find the target customers.

- The ability to communicate, in written form, proposition information in a clear, concise and simple format.

- Crystal clear report-writing and documentation.

- The ability to work as part of a matrixed and remote team.

Kindly Contact:- akhila.a@crisil.com