Crimson Interactive - Senior Manager/Manager - Digital Marketing/Performance Marketing

CRIMSON is looking for entrepreneurial minded Digital Marketing Champions who like to work in a fast paced, dynamic and high performance work atmosphere. We are expanding aggressively and looking for multiple Senior roles. If you love to work independently, push the boundaries and want to make your presence felt, this is the role for you. You will be responsible for P&L and will have revenue as your KPI. Technology plays a major role in our company and we work on personalization tools and use artificial intelligence to meet your marketing goals.

We have a digital marketing team of more than 50 members covering various specialties like PPC, SEO, Social, content, website management etc. The team has members from various nationalities and they work together as one team to build strategies and execute them. This is an opportunity to work with one of the most progressive, energetic, experienced & fun marketing teams in the industry.

These are the game changers, the visionaries who also roll up their sleeves & get stuff done!

A culture that is easily one of the best in the industry & continues to attract top talent to work with us globally. This will not only give you multiple chances to interact with Crimsonites in other countries but also experience their hospitality and culture when you visit our offshore offices.

The various areas of your work would include :

STRATEGY :

- Develop the digital marketing strategy to meet business objectives

- Execute the strategic planning rhythm to ensure follow-through of the functional deliverables via discussions, updates and action-tracking

- Work closely with business and product heads to understand the client's needs and do client interviews

- Develop a deep understanding of the market and competition landscape

PERFORMANCE MARKETING :

- Manage all digital marketing assets

- Plan and execute a plethora of digital marketing activities, including SEO/SEM, Social Media Marketing, marketing database, emails, and display advertising campaigns etc.

- Measure, report and present performance of all digital marketing campaigns

- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Responsible for Optimizing web traffic and performance metrics like CTR, engagement, lead generation, conversion, site ranking and open rates / opt-outs

- Monitor progress and lead performance governance meets

PEOPLE IMPACT :

- Be a role model for your team of marketers and mentor/coach them to be a Marketing Champions

- Influence a high-performance company culture by challenging critical business assumptions and encouraging cross-functional collaboration

- Driving a culture of innovation in marketing and communication

- Forecast hiring needs for the Marketing team

WHAT WILL HELP YOU SUCCEED IN THIS ROLE :

- Minimum 7 years of experience of marketing experience within the B2C industry with a proven track record of leading the digital marketing division.

- Analytical and a problem solving mindset

- Very comfortable with various aspects of performance marketing

- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and drive relevance

- Proven ability to manage budgets

- Up to speed with current and online marketing techniques and best practices in the B2C/B2B product segment.

- Strategic mindset, with the ability to make difficult decisions

- Comfortable working with various technologies