Crimson Interactive - Head - Digital Marketing

Leader, Pioneer, Innovator, Mastermind, Trendsetter, Groundbreaker and Trailblazer- do these words excite you-

Do words like successful, inspirational, creative, go-getter, achiever, expert and motivator sound like words from your professional story-

If yes, then we have a perfect job for you!

We are looking for a Digital Marketing Genius to head our highly electric marketing department.

Job title : Head- Digital Marketing Excellence (we are flexible in this aspect, if you fit the requirements!)

Reports into : CEO/VP

Location : Goregaon West, Mumbai

Work days : Mon to Fri (weekends are all yours!)

Job description :

Well, if you are a digital marketing genius, you already know what we would want you to do to make us more successful. However, let's still try and word it. Here we go:

We want a Dynamic Marketing Leader and Strategist for conceptualizing and executing strategic marketing plans aligned to our business. Your key responsibilities will include the following:

Lead SEO team :

- Work with in-house SEO team to track all paid adverts and analyze and design customer acquisition campaigns using web analytics and all on going On-Page and Off-Page SEO efforts

- Conceptualize and manage all digital marketing campaigns and be on the lookout for innovative customer acquisition and branding opportunities

Lead Web Content :

- Rationalize, optimize, and oversee the structure and content of our regional and global websites

- Develop process to ensure content is topical, relevant, and up-to-date, enabling web visitors a feeling of personalized engagement with the website and its content

- Regular usability checks for English and other language websites for maximum localization impact

- Build brand awareness and visibility through online press releases, social media including industry specific articles on blogs and other relevant mediums

Lead the Design team:

- Work in collaboration with designers to improvise on the existing websites design and develop new websites, revamp online marketing material and email marketing campaigns

- Evaluate and finalize all designs-related tasks

General Management :

- Shoulder responsibility of managing the online marketing department that includes international (Japanese, Chinese, Taiwanese, Korean, German, Brazilian, Turkish) as well as Indian staff members

- Build and manage ongoing relationships with research organizations, internationals journals, and publishers

- Regularly engage in online marketing activities for vendors, agencies, and other channel partners to optimize our market share and to drive incremental business

- Enhance business intelligence by engaging in online market research and make pricing decisions enabling us to create and refine core business processes.

- Develop and coordinate with IT and Software team for a smooth product or service launch

- Partner with the Customer Relationship Management team to effectively drive customer advocacy process, including customer testimonials and case studies.

Skills Required :

- Curiosity to learn, ambition to progress, creativity to innovate, and the willingness to go that extra mile to achieve unprecedented success!

- A technical bent of mind or background will be a strong plus to your candidature.

About us :

Our culture is simple to define-Passion, Hard work, Synergy, Enthusiasm, and Trust. In an environment of diverse cultures, we encourage open communication in all forms and meanings.

Always looking for the "clever" way of doing things, we encourage fresh ideas and learning initiatives. We believe in forming minds and personalities. It's not only the older employees that have set the culture-the newer ones redefine it every day, keeping the dynamism alive. We, in short, are defined by Quality People! Quality Work!

We are Crimson Interactive Pvt. Ltd: www.crimsoni.com (our website is pretty cool, go visit it to know everything you want to know).

If you want to explore this unmatched opportunity, please apply immediately by sending your updated resume. Please send the following details too, so that we are able to manage each other:

Current residential location, Current CTC, Expected CTC and Notice period

Daya Shaney
Human Resources