The Marketing team at CredR is looking for a Strategic Brand Manager, a true customer champion who can think about the narrative starting with the customer intent & the pain points to drive Brand Positioning and Communication for our products and services. You will be defining the value proposition by segments to drive a stronger connection with the brand and drive overall marketing excellence.
The Brand Manager will craft Brand Campaigns across Mediums which will resonate with the audience and show them the value of our products & services.
Roles & Responsibilities :
- Effectively manage and overview all brand communication strategy and conceptualize campaigns across online/offline channels
- Increasing CredR's brand visibility and creating brand awareness in the target market
- Develop unique creative marketing solutions that will support CredR's business growth
- Planning and implementing sustaining activities and campaigns as per brand objectives
- Build Brand Loyalty campaigns and overview brand growth
- Actively lead all Brand Partnerships and Alliances and plan outreach campaigns from time to time
- Initiate and manage Strategic Integrations utilizing different media platforms, marketing tools, influencers
- Act as the key interface between the Crede Marketing Team and PR agencies, Partner brands and more in order to establish Marcom goals and strategies
- Gather and provide strategic market insights and provide strategic inputs and guidance to all functional areas
- Plan regular Marcom updates and drive Integrated Marketing campaigns with different brands
- Successful execution of flagship events in coordination with internal and external stakeholders
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