CreditVidya - Campaign Manager

Every company will be a fintech company

Ever since we began our journey in 2013, our aim has been to enable credit for every possible earning individual. Like payments, which have become digital, embedded & ubiquitous in the last 8 years, credit too will become a ubiquitous instrument for a consumer/business owner to transact for various purchases whether it is a vanilla Term Loan to consumer financing to working capital finance. And we are at the forefront of this shift.

- We are one of the top-rated AI companies in India built credit scores, and alternate data products using multiple data sources, and operate as "SAAS" for 50+ clients across the banking and tech industry.

- We are technology first, customer first and build products that help us give asymmetric scale

- We launched embedded credit in 2020 under the brand name Prefr where we deeply embed our solution within a large online distribution platform at the time of the transaction for consumers via Personal Loan/Consumer Loan

- We have embedded our solution with over 30 partners

- Our current annualized disbursals as of FY 2023 stand at ~$200mn

- Our team comes from a variety of backgrounds: Experts from NBFC, Bureaus, Banking, Technology, ex-entrepreneurs, co-located, PAN-India, diverse.

About the role :

We are looking for a Campaign Manager for accelerating the core growth metrics and user numbers for lending business. The role specifically focuses on initiatives planned at increasing customer acquisition at the top of the funnel.

What you will be doing ?

- Configure and implement all planned campaigns and ensure timely go-live as per planned marketing calendar

- Work with creative agencies to create highly engaging creative and content to optimize CTR and conversions

- Designing and carrying out experiments and A/B testing, to optimize conversion across the user funnel

- Work closely with cross-functional teams (both internal and external), including business, marketing and agencies to ensure alignment and effective execution

- Develop and maintain a strong brand presence by ensuring consistent messaging and visual identity across all marketing materials

- Conduct regular competitor analysis to assess their marketing strategies, competitive landscape and identify new marketing opportunities

What you will be doing?

- Bachelor's/Post graduate with at least 2-3 year experience as a campaign manager or similar role

- Proven experience with large scale campaigns execution across in-app and other marketing channels

- Strong communication and interpersonal skills

- Candidates from Fintech/payments background will be preferred

What will you get?

- Opportunity to build financial services and products for the next billion Good pay. We will pay well enough that money alone would not be a blocker for you joining.

- Mentorship and a chance to grow professionally by experts from NBFC, Banking,Bureau, Technology

- An opportunity to be part of blitzscaling team and shape the industry's narrative.

- A chance to define the company culture, be a stakeholder in how we do things.

- Don't like something? Make your case; change it.