CreditEnable - Senior Manager - Marketing

Senior Marketing Manager, India

We are looking for a Senior Marketing Manager to join our dynamic, multi-award-winning, and fast-growing team at CreditEnable.

As a Senior Marketing Manager, you will work closely with the CEO and Growth Hacker. You will lead all our marketing activities including PR, social media, brand campaigns and customer engagement campaigns. Your responsibilities will include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals.

You will need to manage a small team and should have experience in building a brand and generating growth in traffic and leads for new business within the financial services sector and preferably within SME lending.

As Senior Marketing Manager, you will be highly visible and will play an important leadership role within CreditEnable. As such, you will have the opportunity and responsibility to help monitor and shape the performance of the business, taking on critical challenges and contributing to the overall strategy and success.

Key Responsibilities :

- Developing strategies to boost brand awareness, engagement and lead generation.

- Designing branding and positioning strategies.

- Managing external designers/agencies.

- Handling social media campaigns, ad campaigns, email and SMS campaigns and overseeing the design of performance and brand advertising.

- Ensuring our brand message is strong and consistent across all channels and marketing efforts (such as through social media, events, email campaigns, web pages and any other promotional material)

- Analyzing data to generate insights to improve overall performance of campaigns and lower cost per acquisition

- Analyzing consumer behavior and determining customer personas

- Identifying opportunities to reach new market segments and expanding market share

- Monitoring competition (marketing strategies, acquisitions, pricing changes and new products and features)

- Coordinating with other business units to get maximum impact from marketing efforts

Key Requirements :

- 7-8 years of experience in Marketing including at least 2 years of experience in Fintech (lending, cards or payments), Digital Banking, or NBFC.

- A Masters degree in Business Administration, or Marketing to start strong.

- Experience running creating and executing a marketing strategy to drive growth and successfully operating a new marketing function.

- A keen understanding of the most important marketing technologies, channels and trends in order to make the most informed decisions.

- Excellent grasp of digital marketing techniques - paid ads, paid social, SEO.

- A can do attitude, deep curiosity and strong strategic problem solver.

- Excellent communication/time management skills.

- Experience with CRM software

Benefits & Perks :

- Medical Insurance for self and family

- Group Life & Personal Accident Insurance

- Employee Stock Ownership Plan

About CreditEnable :

CreditEnable www.creditenable.com is a multi-award-winning credit insight and technology company that applies proprietary data analytics and AI to build solutions to the worlds biggest financial challenges. CreditEnable was recently awarded the Gold prize for Responsible Digital Innovator of the Year from the IFC and named one of the top 100 FinTechs in the world by the Central Bank of the UAE for its technology that bridges the gap between borrowers and lenders.

CreditEnables management team has more than 100 years of combined expertise in technology, credit, risk and the SME segment. They have built and managed credit and risk platforms and data analytics solutions for the largest global financial institutions, including Bankers Trust, Bank of America Merrill Lynch, Deutsche Bank, Citi and Experian. In India, CreditEnable works with more than 25 of Indias leading financial institutions including ICICI Bank, IDFC First Bank, Kotak Mahindra, Deutsche Bank, DBS, Bajaj Finserv among others. The firm is backed by Silicon Valley VCs Alter Global (Link) and Astia (Link), along with prominent Indian investors Aditya Ghosh (Link) and Vikram Gandhi (Link).



CreditEnable is an equal opportunity employer. We strive to actively recruit and develop a diverse workforce, and actively look to recruit women into leadership roles. We believe a diverse workforce is critical to our success and our future. We make recruitment decisions based on objective criteria and welcome applications from all sections of society regardless of belief, colour, race, religion, nationality, ethnic or national origin, gender, gender reassignment, sexual orientation, sex, marital status, disability, age or trade union membership. Please let us know if you have any special requirements in relation to the recruitment process.