Credit Saison - Senior Analyst - Marketing - IIT/BITS/NIT

Senior Marketing Analyst

About Credit Saison;

A Neo-Lending Conglomerate here to enable India's credit growth story, Credit Saison India, emboldened by our Global MNC parent, is here to accelerate India's credit growth story: by building a Technology-Led Neo-Lending Conglomerate. Across our verticals, we offer bespoke solutions to meet the various credit needs of Individuals, SMEs, FinTechs, and NBFCs.

Credit Saison India ("CS India"), having been founded in 2018, operates under the registered name Kisetsu Saison Finance India Private Limited as an MNC subsidiary of its parent company - Credit SaisonCo. Ltd in Japan. Across our various business verticals like Wholesale Financing, Co-origination Financing, Consumer Financing, and SME Financing we look towards reaching resilient Assets Under Management ("AUM") of US1bn in record time.

Roles & Responsibilities:

- Develop insights to identify opportunities and drive product strategies. Gain insight into customer use of current products, untapped opportunities and buyer personas.

- Build automated dashboards and reports, craft analyses and tell stories with data to help our teams make better decisions

- Measure ROI of online and offline advertising campaigns

- Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement

- Track email campaign metrics (delivery, open, click-through rates)

- Monitor budget distribution and performance of paid ad campaigns

- Conduct competitive research and analyze benchmarking data

- Recommend website and campaign optimizations

- Research and implement marketing tools to support our promotional projects (automation software, social media scheduling etc)

- Perform valid and reliable market research SWOT analysis

- Devise and evaluate methods for collecting data (Surveys, Questionnaires, Opinion Polls)

- Remain fully informed on market trends, other parties researches and implement best practices

- Analyzing different ad platform (Google Search, GDN, UAC, Video Ads, Facebook, Affiliate Channels) performance metrics

- Analyzing external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools, statistical analysis tools, and campaign management software tools.

- Advising other marketing functions (App/ website, online/ offline advertising, brand, performance) as the knowledge owner for customer and market data.

Required skills & Qualifications:

- Bachelor's degree in Computer Science, Engineering or related field from top tier (IIT/IIIT/NIT/BITS) and work experience with 2-5 years experience in a Marketing analysis related profile for an internet company

- In-depth understanding of SEM campaign strategies and SEO practices

- Experience with PPC campaigns

- Experience in advanced analytic and statistical techniques related multivariate and A/B testing, digital revenue attribution, customer segmentation, and marketing effectiveness with strong SQL skills

- The ability to clearly and effectively communicate the results of complex analyses

- Is detail oriented, with a strong passion for analytics and problem solving

- Is excited to work in a fast paced environment, is comfortable with making decisions in ambiguity, and has a strong bias for action.

- Experience with Google Analytics, Excel, Word, and PowerPoint.

- Strong background in statistical modeling and experience with statistical tools such R, Python, Spark, SAS or SPSS.

- Have hands-on experience with visualization tools (Tableau, PowerBI, Qlikview, D3.Js )