Senior Executive at Credable
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Credable - Lead - Digital Marketing (10-15 yrs)
Job Title : Lead - Digital Marketing
Job Type : Permanent
Location : Mumbai
Internal Stakeholders : CEO, COO and Business Heads
External Stakeholders : Credable Clients, Media and Business Stakeholders
Overview of the Role :
- Overseeing the digital marketing strategy for the company (B2B).
- Looking for talented Digital Marketer responsible for setting up new digital marketing programs, testing aggressively and prioritizing initiatives to scale customer acquisition efforts.
- Experience should be demonstrated in digital marketing - ranging across paid search, social marketing, display, mobile & app marketing, SEO & ASO.
- Responsible for Conceptualizing, increasing brand visibility in B2B using the digital space.
Job Responsibilities :
- Develop digital marketing strategy for Credable products in India
- Works cross-functionally across departments including branding and marketing, product development, HR to identify and implement digital marketing opportunities.
- Create, manage and publish dashboard. Report on progress against goals and relevant marketing metrics
- Leverage data for analyzing acquisition funnel metrics and to optimize campaign performance
- Innovate and implement ongoing improvements and invest in areas that drive scalable results
- Builds measurability into programs; analyses and assesses the effectiveness of projects and campaigns
- 6-8 or more years of experience in digital marketing. Total of 10+ years of experience.
Education Background :
- Bachelor's degree/ Post Graduate degree in Digital Marketing