Credable - Lead - Digital Marketing

Job Title : Lead - Digital Marketing

Job Type : Permanent

Location : Mumbai

Internal Stakeholders : CEO, COO and Business Heads

External Stakeholders : Credable Clients, Media and Business Stakeholders

Overview of the Role :

- Overseeing the digital marketing strategy for the company (B2B).

- Looking for talented Digital Marketer responsible for setting up new digital marketing programs, testing aggressively and prioritizing initiatives to scale customer acquisition efforts.

- Experience should be demonstrated in digital marketing - ranging across paid search, social marketing, display, mobile & app marketing, SEO & ASO.

- Responsible for Conceptualizing, increasing brand visibility in B2B using the digital space.

Job Responsibilities :

- Develop digital marketing strategy for Credable products in India

- Works cross-functionally across departments including branding and marketing, product development, HR to identify and implement digital marketing opportunities.

- Create, manage and publish dashboard. Report on progress against goals and relevant marketing metrics

- Leverage data for analyzing acquisition funnel metrics and to optimize campaign performance

- Innovate and implement ongoing improvements and invest in areas that drive scalable results

- Builds measurability into programs; analyses and assesses the effectiveness of projects and campaigns

Experience :

- 6-8 or more years of experience in digital marketing. Total of 10+ years of experience.

Education Background :

- Bachelor's degree/ Post Graduate degree in Digital Marketing