Creative Lead/Head - Apparel

- Shall be responsible for leading and overseeing the creative direction and design strategy for apparel

- Set the overall creative direction and vision for Royal Enfield's apparel line

- Develop and communicate design guidelines, brand aesthetics, and creative concepts

- Ensure that the apparel designs maintain consistency with the brand's values and heritage

- Collaborate with the merchandising team to understand market trends and customer preferences

- Develop a comprehensive design strategy that meets business objectives and drives sales

- Conduct research on fashion and apparel industry trends to identify opportunities for innovation

- Lead a team of designers and provide guidance throughout the design process

- Oversee the creation of sketches, illustrations, and technical drawings for apparel designs

- Review and approve final designs, ensuring they meet quality standards and brand guidelines

- Work closely with the marketing team to develop effective brand messaging and promotional materials

- Collaborate with the sales team to understand customer feedback and incorporate it into future designs

- Liaise with external vendors, suppliers, and manufacturers to ensure smooth production processes