Creative Lead - EduTech Startup

About the company :

A next-gen online learning organization focused on the higher education ecosystem, backed by the largest educational group in the country. It is an integrated platform offering best in class UGC-entitled online degrees, professional e-courses, digital assessments, and end-to-end exam administration and management solutions. They offer:

- Online UGC-recognised university degrees

- Online programs in emerging technologies

- Digital assessments for educational institutes, corporate clients, and government bodies

- Professional e-learning courses catering to various industries.

About the Role :

- Define and own the creative development cycle

- Lead the ideation process for the team

- Ensure that the brief and the ideation process translates into execution excellence in copy and design across channels and formats - text, statics, video, audio

- Be the single point of contact for all deliverables from the creative team

- Ensure that all output is on-brand, consistent, of high quality, and delivered according to agreed-upon timelines

The ideal candidate will have :

- Experience, Skills and Attributes

- Creative professional with 4-6 years of experience on the client/agency side on digital-first brands

- Proven awesomeness in idea generation

- Experienced in managing copy and design teams and the creative development process

- Worked on consumer brands with strong digital narratives spanning multiple formats.

- Experience in video production is mandatory

- Willing and able to contribute to copywriting in an individual capacity

- Ability to work with cross-functional teams