Creative Head - Fashion Jewellery & Accessories Business

Creative Head

Our client is online Fashion Jewellery & Accessories brand. It provides an intuitive interface and detailed description to help you search and order the perfect jewellery to match your needs for all occasions. It has wide collection of Indian and Western, Fashion and Silver Jewellery and gratify you with its excellent customer service.

Objectives of this Role :

- Build, lead, and review work of the creative/graphics team in the production of all web, print, and digital marketing collateral

- Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology

- Collaborate with the marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities

- Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies

- Analyze brand tracking, market trends, consumer need, and the competitive landscape

- Meet budget standards by forecasting and managing expenses

Responsibilities :

- Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables

- Prioritize work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production departments

- Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges

Skills and Qualifications :

- 10+ years of related experience with experience of creative direction in agency or corporate setting preferably E-Com company

- Experience creating marketing/advertising campaigns from developing vision and the message platform to overseeing production on time and budget

- Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print

- Proven experience with concept development

- Highly skilled with leading a team of creative talent

- Strong creative vision with an understanding of business objectives