Creative Fuel - Senior Executive/Assistant Manager - Campaign Management

Job Description : We are looking for an experienced person to join our dynamic marketing team. The ideal candidate will have a proven track record in planning, executing, and optimizing multi-channel marketing campaigns. If you have a passion for data-driven decision-making, creative problem-solving, and a knack for delivering successful campaigns, we want to hear from you.

Responsibilities :

- Campaign Planning and Execution: Develop, plan, and execute end-to-end marketing campaigns across various channels (online and offline). Collaborate with cross-functional teams to ensure seamless execution of campaigns.

- Data Analysis and Optimization: Analyze campaign performance data and key metrics to identify opportunities for optimization. Implement A/B testing strategies to improve campaign effectiveness. Make data-driven recommendations for future campaigns.

- Budget Management: Manage campaign budgets effectively, ensuring cost efficiency and maximum ROI. Monitor expenses and report on budget utilization.

- Cross-functional Collaboration: Work closely with creative teams to develop compelling campaign assets. Collaborate with digital marketing, social media, and other relevant teams for integrated campaigns.

- Reporting and Analytics: Generate regular reports on campaign performance and present findings to the team. Utilize analytics tools to derive insights and make data-driven decisions.

- Client Communication: Interact with clients to understand their campaign objectives and ensure expectations are met. Provide regular updates on campaign progress and performance.

Qualifications :

- Degree in Marketing, Business, or a related field.

- Minimum of 3 years of experience in campaign management or a similar role.

- Proven track record of successfully executing and optimizing marketing campaigns.

- Strong analytical skills and proficiency in data analysis tools.

- Excellent project management and organizational skills.

- Effective communication and interpersonal skills.

- Familiarity with digital marketing platforms, CRM systems, and marketing automation tools.

Preferred Skills : Certification in digital marketing or related field. Knowledge of the latest trends and best practices in marketing.