Creative Director - Womenswear Fashion-tech Startup - NID/NIFT

Are you looking to take the next step in your career? Be part of a promising fashion tech start-up and convert your creative vision to reality.

Our client is a 4 year old Fashion brand which has created waves in the women's work-wear section. They are providing the best western designs that fit Indian women of all shapes and sizes, and are catering to women across the globe, through their website and other ecommerce sites. Their premium range of outfits are already a rave with tens of thousands of working women in the metropolitan cities.

They have successfully collaborated with well known designers to create stylish pieces in luxury fabrics and plan to introduce accessories as well. The founder is an IIM-K alumna who has personally worked on the need of comfort wear by creating specific fits and tailor made-made clothes that works well with their customers.

As a Creative Director, you will work proactively and bring new ideas to constantly improve the shopping experience based on customer behavior, market latest trends and competitor study.

What will you do - 

- Having an in-depth understanding of fashion brands, competitors and target groups to not only gauge the online user experience trends but also understand their lifestyle trends, demographics and behavior

- Making sure all VM activities are executed and implemented as per the plan and budgets allocated

- Understanding the fast movers and slow movers and making visual merchandising strategies accordingly

- Planning, and designing overall user flow & user experience (UX) for e-store/ mobile app to ensure its creative, innovative and user-friendly

- Creating appealing and eye-catching visual displays

- Developing visual design and strategies for new collection/category/product launch

- Developing visual strategies for the display of products on the e-store in a way that will enhance the overall user experience (UX)

- Brainstorming the e-store & Mobile App theme, design ideas, content etc with senior management

- Making detailed guidelines document to develop the User Interface (UI) for new developments and amendments

- Providing instructions and working closely with Graphic Designer for making UI designs and creatives

- Working with the Photography team and deciding the theme for photoshoot

- Understanding the fashion trends and accordingly working on the various photoshoot projects as required for the collection

What you need to have:

- Demonstrable work experience of 6 to 10 yrs in a similar role

- Fashion Designing degree from NID or NIFT

- Creativity and Visualising expert

- Excellent Team management skills, to hire and train the right talent

- Ability to handle clients and other stakeholders with ease

- Ability to scale up the organisation and revenue

Experience: 3 to 10 years