Creative Director - Media

Creative Director

Role Description :

- Provide overall creative direction (from concept through completion) to organisation's Digital Media Services in collaboration with key stakeholders for all product streams including (Video, Print, Music and Broadcast)

- Lead the creative inputs that form basis of design and development/enhancement of organisation's Digital Media product streams

- Formulate innovative concepts that support the company's brand, marketing and product development goals

- Direct the creative function so that the environment, team capabilities, tools, processes and other elements support the strategic goals of organisation's Digital Media

- Manage creative budget including product development, marketing, branding etc. in discussion with the CEO, Head of Product Management, Finance and CMO

- Develop business case justifications and cost/benefit analysis for product development, marketing, branding etc. spending and initiatives

- Understand customer needs across product streams and devise state of the art user experience strategies and applications in alignment

- Collaborate with CEO, CMO, Head of Product Management and CTO to ensure best in class user interface and experience is delivered

- Develop appropriate governance frameworks, best practices and standards to ensure user experience is delivered as promised

- Build and leverage a team of internal resources to ensure user experience is delivered to all customers as defined

- Work closely with CEO, Head of Product Management and CMO/marketing team to define the marketing and branding strategy for organisation's Digital Media Services

- Develop pre and post launch marketing and branding roadmap for all product streams

- Evaluate customer conversion rates, tailor marketing and branding strategy accordingly

- Evaluate customer research, market conditions and competitor data to tailor marketing and branding initiatives accordingly

- Build and maintain relationships with third party service provides for marketing and branding services

- Represent organisation's Digital Media Services at Media forums and conferences

- Continually monitor and improve the overall performance of the creative team

- Cascade and manage goals to enable direct reportees to identify, research, and develop best in class user experience

- Lead and grow the development of creative department and/or organization through both domain and organization leadership

- Establish and implement standards of performance, policies and procedures and make policy changes as necessary

- Understand the other business and align media to it

Desired qualifications :

Education : MBA or equivalent from a top tier Institute is desirable

Experience :

- 12+ years of experience in related industry with 4-5 years of relevant experience

- Experience as Creative Director for a Digital Media Services firm

- Extensive demonstrated success in Digital Media

-Extensive experience with managing large creative teams across multiple digital media product streams

- Experience working in or with as many multiple digital media product streams is a plus

- Experience of working across business units