Creative Content Manager - Internet/Online

Client is a Visual Blogging Platform

In the last few years, the world has moved from Web to 'Mobile'. While we are on Mobile, our content consumption behaviour is different. We don't read long form of content. We actually don't read but just look at things.

Everyone is an educator in someway. We can teach something. We have some skill or knowledge to give back. Visual blogging is a great way to express yourself in this fast moving world of short attention span. People use bluegape to share their Collections, Wishes, Experiences, Opinions or just to tell a story with visuals. You can imagine us to be Tumblr for Visual Blogging.

In the last decade - One social network was replaced by other. For example : MySpace, Orkut and then Facebook. During this time - it was all web era.

In this web era - Facebook has built dominance with three major things :

Personal Sharing (what am I eating)

Instant messages (let's come to eat)

Knowledge/Content sharing (places to eat)

When world started moving to mobile - Social space start fragmenting into these three pieces.

Instagram took the personal sharing space.

Facebook tried to capture instant messaging by launching messenger separately but whatsapp nailed it better

are capturing the knowledge/content sharing part. A platform which is built keeping in mind the creation and consumption behaviour of people on Mobile.

The role of the Digital Content Manager is to drive clients content strategy across multiple platforms, owning all things related to content, including brand consistency, segmentation and localization, analytics and meaningful measurement.Responsible for periodic review/assessment of regional content supplied by local marketing teams.

Essential Duties and Responsibilities:

- Develop a content strategy that supports and extends all marketing initiatives, determining which methods work for the brand and why.

- Lead SEM, SEO, keyword and metadata optimization to support all marketing initiatives.

- Manage organic search engine performance and goal-setting based on site impressions, click-throughs, traffic and conversions.

- Ensure content is optimized for both search and user experience for all channels and devices.

- Manage key conversion points in the marketing funnel, including landing pages, calls-to-action, and lead generation forms.

- Support the creation and utilization of reporting, analytics and metrics that drive content and campaign strategies.

- Analyze data from the consumer usage of all digital products to inform both strategy and ongoing content improvement.

- Develop standards, processes and best practices for content creation, distribution, maintenance, retrieval, and re-purposing.

- Establish workflows for requesting, creating, editing, publishing and retiring content utilizing our existing content management system.

- Ensure all content is on-brand, consistent in terms of style, quality and tone of voice.

- Work with content editors to measure content and marketing goals, providing recommendations to maximize the effectiveness of the content.

- Conduct periodic competitive audits.

- Evaluate the digital landscape for innovations, tools and platforms relating to content marketing and consumer engagement.

- Collaborate with regional marketing, newsmaking, PR, creative, consumer analytics and CRM team to continuously evolve the content strategy